TESCO shoppers have called for the return of the retailer’s Pink Lemonade after it was suddenly discontinued.
The 80p summer drink is being sold off cheaply to make way for a new own-brand beverage called Fruit Fusion Zero.
Tesco has discontinued its pink and cloudy lemonade[/caption]
Tesco’s Cloudy Lemonade is also being replaced with a new product called Lemon Zero.
Like the old versions, the new drinks do not contain added sugar and cost 80p for two litres.
The removal of Pink Lemonade has upset fans, who have pleaded with Tesco for its return.
One said on X, formerly known as Twitter: “You’ve betrayed me by discontinuing my favourite pink lemonade, please tell me it will be coming back soon!”
Another added on Reddit: “Damn that sucks, only just discovered it as well.”
A third said: “We have none in my store. Yes they are discontinued which is a shame.”
Tesco did not comment, but it’s understood the supermarket rotates products throughout the year to introduce new tastes for customers.
The other new Tesco carbonated drinks include Apple Zero and Pineapple & Grapefruit Zero.
Its Pink Lemonade is available in selected large stores whilst stocks last, with customers rushing to snap them up for 20p cheaper than usual.
Supermarkets and manufacturers regularly switch up products to keep customers interested.
Last week The Sun reported how Cadbury’s Bournville fingers – a treat introduced during the early days of lockdown – were being delisted in spite of rave reviews.
Meanwhile, Greggs has got rid of the Chargrill Chicken Oval Bite and McDonald’s ditched its Chicken Bacon Caesar Wrap.
Tesco has also got rid of its own-brand fried chicken instant noodles flavour.
And shoppers were heartbroken when Tesco cut its own-brand tomato and basil soup from its chilled range.
At the time, the supermarket stated that it adjusts its soup range throughout the year to reflect seasonal demand.
The supermarket will expand its offering again in the autumn.
In March, Tesco shoppers were also shocked to find the supermarket no longer stocks six-pint cartons of milk.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
