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TikTok has declared it “guava girl summer,” and we are so obsessed with this juicy trend! Guava is a sweet fruit in a peachy-pink color underneath a bright green peel. It tastes delicious, it smells divine, and the color is peak summer. Teen girls seem to be driving this trend, and the cosmetics industry is leaning into it. Guava pink is showing up in makeup, nail polish, and even clothes, with celebrities like Hailey Bieber rocking the trend as well. It’s girly and fun — what’s not to love? A beloved beauty brand just launched one of their most popular items in guava, and it’s a must-buy.
Credit: Yuliia Martsynkevych/Unsplash
Yuliia Martsynkevych/Unsplash
Cult-favorite makeup brand Summer Fridays just released a brand-new flavor of their extremely popular lip butter balm called Pink Guava, and teens are loving it.
“Mood because I finally got my hands on the new guava summer fridays,” one person wrote on TikTok, adding, “I’m in LOVE.” In the video, the girl applies the lip gloss that matches her bright pink guava shirt and dances out of excitement.
Someone else shared a video of the lip gloss, writing, “Let me influence you right now because pink guava as a girl who doesn’t like guava at all is PERFECT for summer. The slightest deeper pink tint and it smells like fruit roll ups ngl.” Since pink lip gloss just happens to be my weakness, you can bet I’m adding to cart (even though I haven’t been a teen in years).
Summer Fridays’ best-selling lip balm is made with shea and murumuru seed butters, which naturally soothe parched lips, and vegan waxes to create an all-day shine. One 5-star reviewer on Sephora praised, “First Summer Fridays lip balm I have tried and I am HOOKED. The Pink Guava smells amazing and I LOVE then applicator on it more than competing brands.”
Another wrote, “I’ve had so many Summer Friday’s lip balms over the years and didn’t love them (didn’t hate them either) until now. Pink Guava is the perfect sheer pink jelly color!”
We’re not always a fan of trends driven by teen girls, but this one is absolutely delightful. From the fruity smell to the shiny pink, we are fully embracing guava girl summer, too!

Summer Fridays Pink Guava
This hydrating lip balm comes in 10 different color-and-flavor combinations that you will also fall in love with. From Iced Coffee to Cherry and the new Pink Guava, there’s something for everyone!
Looking for approachable makeup for your teen? These beauty brands are TikTok approved.