If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.
It’s not every day that a $9 drugstore lip gloss gets compared to a high-end classic, but that’s exactly what’s happening with Maybelline’s Lifter Gloss in Ice. Fans say it delivers the same high-shine, sheer pink finish as Chanel’s beloved Glossimer Glaze — a cult favorite that was discontinued in 2017 and still goes for jaw-dropping resale prices.
Lifter Gloss in Ice is a soft, barely-there pink that smooths and hydrates thanks to hyaluronic acid, a key ingredient shoppers say helps give lips a plumper, glass-like look. “I used to wear Chanel Glossimer Glaze which cost $26 and was discontinued,” one reviewer wrote. “This gloss is very similar at 1/4 the price. I’m so happy to find it! Smells great too!”
And while the Chanel comparison is impressive, that’s not the only reason beauty lovers keep reaching for this soft pink lip gloss. The wide, plush applicator makes swipe-and-go shine effortless, and the formula hits that perfect not-too-thick, not-too-thin texture. “Great lip gloss. Kinda thick, no flavor, long lasting! Very similar to Buxom but less expensive,” one shopper noted.
Others are even calling it their go-to gloss — despite already having drawers full of options. “I probably have well over 100 lip glosses/lipsticks/lip balms in my possession,” one review reads. “The last thing I need is more, but I just can’t help myself. … My favorite color so far is Ice.”
Several fans also say it’s a solid alternative to Fenty’s Gloss Bomb, another high-shine favorite with a more premium price tag. “LOVE IT! It smells phenomenal and feels a million times better! Not sticky at all. Great [alternative] for the Fenty Lip Gloss,” a shopper shared.
With 20 shades in the Lifter Gloss line and a formula that delivers serious shine without the stickiness, Ice has clearly earned its spot as a new staple — especially for those still longing for that glossy, Chanel-level glow. For under $10, Maybelline’s Lifter Gloss in Ice just might be the easiest lip upgrade out there.
Read more for lookalikes to Clinique’s Black Honey.
