APPLE is giving iPhone owners their very own personal robot assistant that will wait in phone call queues for you.
The tool will go on hold so you don’t have to.
Apple fans have been calling for the feature for months[/caption]
For example, when you call a business and you’re put on hold, you can get Apple’s new Hold Assist tool to wait in line for you.
It will then notify you when the human support rep is ready to speak with you.
Google has a similar tool, called Hold For Me, for Android phone owners.
Apple fans have been calling for the feature for months.
“I’d love to basically have a “hold for me” feature, like the Google Pixels have had for a while now,” one Apple user wrote on Reddit earlier this year.
“Basically, the phone detects when you are on hold, and can mute the call and notify you when there’s finally a person on the other line.”
But that’s not all.
At this year’s Worldwide Developers Conference (WWDC), Apple also unveiled a new Call Screening feature.
It aims to tackle unwanted calls, helping you gauge whether a phone call is important or another pesky telemarketer.
The tool automatically answers calls from unknown numbers in the background – so you won’t even realise it’s happening.
After the caller gives their name and reason for calling, the phone rings and offers you a transcription of what they said.
This way, you can either pick up the phone or ignore it.
Apple unveiling Hold Assist at WWDC 2025 today[/caption]
