BUYING designer perfume is expensive – but thankfully a number of dupes are available on the high street.
Zara shoppers have been raving about a £10 bottle in store which is said to smell nearly identical to Prada’s £112 Paradox Intense.
Sasha Rose shared how she snapped up their Vibrant Caramel in their Night Collection for a tenner.
In the caption on her @sashxrose account, she added: “Trying the caramel perfume from zara, which is supposed to last all day and smells amazing.”
The description of the bargain perfume reads: “Eau de parfum.
“A perfume that leaves a sweet, rule-breaking sensation with top notes of bergamot and mandarin orange, middle notes of apple blossom, and base notes of vanilla and praline.”
Meanwhile, Prada Paradox Intense has a “floral ambery fragrance”, with the “powerful lift of a delicate Jasmine flower and the vibrant and enveloping warmth of an Amber accord, intensified by a subtle yet instantly recognizable Moss accord.”
Beauty lovers were quick to praise the scent, with the video racking up over 6,000 likes.
One said: “I work in the perfume shop and this is so good! Smells exactly like prada paradox intense !!!”
Another added: “This smells unreal.”
And a third commented: “Omg getting this next.”
It’s not the only Zara perfume which is said to be a dupe and could save you a small fortune.
ANOTHER ZARA DUPE
A woman said that Zara’s scent Fashionably London costs £29.99 but is a replica for the £165 Parfums de Marly Delina.
This means she saves a whopping £135 every time she buys it.
The perfume is part of a collection scent queen Jo Malone created with the high street store.
She also said people stop her in the street to ask which perfume she’s wearing .
The woman predicted the Zara perfume – part of a collection designed with Jo Malone – will be a total sell out.
Why is Zara so popular?
Zara was founded in 1975 in Spain, and the first UK store was opened in 1998. It remains as one of the most popular stores on the high street, but why?
Rather than producing more quantities of a style, it is said Zara focuses on producing more styles.
Some stats suggest Zara releases 24 trend-led collections every year, 500 designs a week and almost 20,000 per year. Other estimates put its production levels at 450 million garments a year.
Even if a style sells out very quickly, there are new styles waiting to take up the space. This means more choices and higher chance of getting it right with the consumer.
Zara only allows its designs to remain on the shop floor for three to four weeks, and this pushes the consumer to keep visiting the store or website, because if they were just a week late, the clothes of a particular style or trend would be sold out and replaced with a new trend.
At the same time, this constant refreshing of the lines and styles carried by its stores also entices customers to visit its shops more frequently.
