IF you’re searching for the perfect summer dress that you can just chuck on and feel instantly stylish, you’ll want to leg it to Tesco.
The supermarket’s in-house fashion label, F&F, is renowned for its stylish buys at affordable prices.
Shoppers are racing to Tesco for a new summer dress[/caption]
The £19.50 frock is a bargain at just £19.50[/caption]
It comes in three colours including black[/caption]
The frock is perfect for avoiding tan lines[/caption]
And fashion fans have insisted the new strapless midi dress is a must-have for the warmer summer months.
And the best part? You’ll get change from a £20 note.
The £19.50 frock boasts a ribbed, fitted bandeau top and flowy skirt with pockets.
It can easily be dressed down with flip flops or Birkenstock sandals, or paired with heels for a fancier look.
The supermarket find ranges from a size 6 to 22 and comes in three colours – khaki, black and stone.
But it’s not available on the website so you’ll need to be quick if you want to get your hands on it.
According to Tesco workers at one local store, the F&F buy is “gorgeous” addition to any wardrobe.
In a short TikTok clip, they said: “Gorgeous new cream colour added to our strapless dress range. Mixed material and pockets on skirt.”
And fashion fans have been left in a frenzy over the dress, which is great for avoiding tan lines.
“I bought this today it’s gorgeous on. My store has every colour”, one gushed.
A second wrote: “Just bought this because I just know it’ll be impossible to get by the time I go away.”
A third chimed in: “This is so flattering on! I just need a tan now!!”
A fourth said: “Ummmm hello TESCO you superstar – thanks for providing this dress, [it] is just sensational!”
“£19.50 for that dress?? Noooo!! Stunning”, insisted a fifth.
But a sixth cried: “I can’t find these anywhere! not even online! I neeeeeed.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
More supermarket bargains
Eagle-eyed shoppers have fallen in love with Tu’s Yellow Striped Tie Detail Midaxi Tea Dress, which is priced at £28.
Describing it online, the Sainsbury’s team say: “Perfect for summer occasions, our yellow tea dress has been designed with puff sleeves, an elasticated waist with shirred detailing, finished with a tie fastening at the neckline for a touch of elegance.
“Cut to a flattering, midaxi length. Wear with suede sandals and golden accessories.”
The dress is already sold out online so you’ll need to be quick to get your hands on it in store.
If you’re self-conscious about a mum tum or your upper arms, delighted fashion fans say this is definitely one for you.
One said: “Absolutely beautiful dress… even prettier in person. It’s a lovely light fabric to wear in summer and feels very flattering on my plus size body.
“The pockets are an added bonus! Very pleased with this purchase.”
A second wrote: “Bought this because I was drawn to the colour for the summer.
“Love the length of the skirt and the fit at the waist – really flattering!”
