Nicky Hilton wants all new mothers to know that, no matter how they feed their babies, they’re supported.
The entrepreneur, 41, has teamed up with Nara Organics in support of The 2am Club, a social campaign which aims to share insight into the pressures placed on mothers during their feeding journeys and the urgent need for maternal mental health advocacy.
To announce the partnership, Hilton shared a personal photo of herself breastfeeding one of her three children via Instagram on Friday, June 6.
“Each person’s feeding journey is unique, and I’m excited to support @Narababy as an investor,” she wrote alongside the photo, in which she looks at the camera as her newborn nurses. “Their innovative baby formula, launching this spring, is something I’m truly proud to be a part of. Share your feeding confession at 2amclub.com.”
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Spearheaded by celebrity moms Hilton, Karla Souza, Jordan Foster and Katie Lee, “The 2 AM Club invites all parents to share raw, unfiltered ‘feeding confessions’ through voice notes, short written stories, and photos, offering an honest look at what feeding really feels like,” a press release shared with Us Weekly read. “The goal is to normalize the hard, the beautiful, and everything in between, especially during those isolating, sleep-deprived hours when self-doubt creeps in.”
Hilton shares daughters Teddy, 7, and Lily-Grace, 8, and son Chasen, 2, with her husband, James Rothschild. In her post, she shared that she breastfed all three of her children, but not without challenges.
“While I enjoyed the moments of bonding, the latching was often painful,” she shared via Instagram. “I didn’t find breastfeeding as effortlessly as I’d hoped. Plus there was so much pressure to keep going because it’s what society tells us we should do. The expectations placed on mothers can be overwhelming. We’re just trying our best, and feeding our children — whether through breastfeeding or bottle-feeding shouldn’t come with guilt or judgment. You have to listen to your body and do what feels right.”
Other moms shared their photos and stories as well, with Souza, 39, tandem nursing two of her three babies in a photo shared by The 2am Club and Lee, 43, noting that “breastfeeding worked really well” for her and daughter Iris, now 4.
Foster, 39, also posted a photo from her feeding journey via Instagram Stories on Friday and wrote, “I’m grateful to have this community for round 3. As hard as newborn things are, it’s the feeding I’m most nervous for every time.”
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Jordan, the style director of Favorite Daughter and sister of Erin and Sara Foster, added that she’s most jealous of “those that breastfeed without difficulty.”
“With my third baby, I plan to introduce formula much earlier and feel relieved that I will do so without any guilt,” Jordan, who’s expecting her third child, shared.
